- Based on his work rebranding Artsopolis.com to LiveSV.com, Josh Russell shares how other arts organizations can ensure community acceptance of a new brand.
- "Free" can be an exceptionally powerful tool for generating demand for the arts, but can it create more challenges than it addresses? Find out in this week's featured article!
- On November 9-12, join us in Charlotte, NC. We'll be "Getting Down to Business" by providing you with the tools to reach audiences, funders, and new partners as you grow your business.
- Bring the National Arts Marketing Project to your community. NAMP offers skill-building workshops on a variety of topics designed to educate arts organization staff at all levels of experience.
News Items
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Four key tactics you should know
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How does one (literally) cash in on the craze?
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How to create and maintain a strong buzz
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What are you getting for your dollars?
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The connective power of the moving image
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Why humans are not thinking machines, but feeling machines
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