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There seems to be a misconception that by sharing one basic social message on multiple social media platforms, companies are doing their job and being active on social...

Don’t look now, but 450 penguins are mimicking your every move. It may sound like a horror movie, but it’s actually an installation in which motorized toys form a...

Brands can now track and collect data to answer all sorts of questions, but most of the time these questions are directed internally: “How many people are using are...

Being smart is a huge leg up in life, but it's not a golden ticket. Intelligent people, despite their natural gifts, can, and often do, end up stalled in their careers and...

For decades, companies have taken for granted the notion that focusing relentlessly on improving customer interactions will lead to greater loyalty from the people who buy...

When Caitlyn Jenner's Vanity Fair cover story burst onto the web last week, social media instantly lit up with buzz about her transformation.
But one group remained...

As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers, pointing you,...

Where are you most able to execute your mission: inside your facility, or outside of it? There are a lot of reasons we focus on work inside our facilities. Our facilities...

Spotify is already the biggest music subscription service in the U.S., but it is facing increasing competition as more big players, including Apple and Jay Z, enter the...

Now that content marketing is officially a mainstream tactic – nine out of ten organizations are marketing with content – brands are strategizing new ways to achieve...

For the arts to thrive in our community in the future I believe that inspired, creative leadership should focus on three essential elements: education, access, and...

Researchers have discovered trends in the way that we perform every major action on Facebook—liking, posting, sharing, commenting and even lurking. And there’s a ton of...

Millennials don’t find videos; videos find them, according to February 2015 research by Trendera. When the trend forecasting and brand strategy firm asked...

Google announced earlier this month that it would be releasing a new Google algorithm update aimed at making all sites on the web mobile-friendly. This update is set to go...

People have very strong reactions to the words “dynamic pricing.” It strikes some as a dastardly way to take advantage of our poor defenseless patrons, and...