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Crowdsourcing may be all the rage, but in making risky decisions, we are often better served by trusting in our gut feelings rather than popular consensus.

The rise of artisan goods and hyper-locally focused crafting and cuisine can apply to theater as well by celebrating local voices and creating a sense of ownership amongst...

Take note of this trend from big brands and leverage your community or organization's own influencers to give your messaging a compelling face.

Gone are the days of donors giving out of a sense of annual obligation. With Millennials at the helm of the future economy, charity is being reshaped by their expectations...

In the never-ending saga of artists struggling for steady income and perceived value, N + 1 offers this take on how journalists are also dealing with the fluctuations and...

Crafting a future-conscious mission statement is critical for positioning your organization for new partnerships, donors, and programming.

Mobile devices provide an enormous window of opportunity for theaters to carefully and mindfully craft manageable ways to enhance the theater-goer's experience.

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Pinterest has long been hurting when it comes to a male user segment--this interview with Pinterest's Head of Operations says gains are being made.

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In the new world of product creation based in quality user experiences, marketers are changing their thinking to better strategize for what defines that user experience--...

Would a coke be anything but a cola if it were not for the red can and logo? The value of smart, audience savvy branding is hardly questioned, but we often struggle to...

Have we grown obsessed with the idea of the "creative economy"? Creativity was not always the buzzword that is is today--but historically, prioritizing "creativity," while...

The Chattanooga Public Library in Tennessee is making waves and drawing huge crowds with their "makerspace," complete with 3-d printers, design software, zine printers,...

It doesn't matter the size of your business: branding matters, and there's a strategy to it. And before you can start proudly offering your services and products, you need...

Analytics can be a daunting thing for marketers who are more keen on the arts than the sciences. However, it can also be an essential tool for arts marketers to reinvent...

When it comes to constantly changing social media platforms, it helps to have a set of rules to follow in order to stay ahead of the game. Read up on some guidelines to...