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One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. That’s a lot of...

While humans have adapted intellectually to the pace of progress in the modern world, our instincts have changed very little in 20,000 years. We may now be able to work...

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s...

Like their predecessors, today’s social influencers are young, savvy, and creative—and can serve as powerful vessels for brands looking to expand their reach....

Animal influencers are undeniably on the rise. These pampered pets (and their owners/handlers/entourages) enjoy a level of social media fame usually reserved for well,...

As a 31-year-old artist and writer, I met 87-year-old cloistered nun and ceramics artist Sister Augustine. At the time, I was stuck at a crucial crossroads in my life, and...

If you're looking for inspiration and a little direction on how to leverage Snapchat, there are plenty of big brands to light the way. Here's a list of the top 10 you...

Stephanie Kurlow put on her first tutu at the age of 2. She donned her first hijab at the age of 9. When Kurlow first converted to Islam along with her family nine years...

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit...

Consistency builds trust, deepens relationships, exposes customer challenges, and sparks innovation. Inconsistency results in confusion and distrust.

One way to be...

With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be...

The new season is upon and I’m sure many community engagement managers out there spent the summer making plans for a variety of initiatives.  Probably high on...

Marketers have high expectations of technology’s effect. We recently surveyed 300 marketers and at least two-thirds said it’s likely or very likely that...

Today when I think about back-to-school time, I worry. Will the teachers be prepared to reach every student—and reach them in the poorer corners of cities as well as...

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’...