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Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers. In fact,...

A patron is told on the phone that the theatre she wants to visit is accessible. When she arrives, she can enter the lobby and house in her wheelchair, but at intermission...

The digital storefront, dubbed Classical Live, will feature both on-demand streaming audio and digital downloads of performances by the Boston Symphony Orchestra,...

The duo behind Smosh are every bit as big in the YouTube universe. The two friends, who met in sixth grade in Northern California, started posting parodic, self-mocking...

Brothers Fred and Mark Hajjar own a clothing company. And it’s pretty successful, generating about $3.5 million in revenue last year. So it’s reasonable to think they’d...

Logitech, the company most of us still know for selling that very nice computer mouse we bought around the first time we dialed in to AOL, is about to drop the "tech...

Viacom Velocity, the marketing agency that serves Viacom’s music and entertainment teams, just released a ridiculous music video about the importance of data...

In the Middle East, Coca-Cola's is looking to promote a world without labels and prejudices by starting with its iconic can and ditching its own logo. Of course, the label...

Content such as this leads to a high bounce rate, or number of viewers that see your content and instantly “bounce” to some other content. Content that doesn...

Most people still think PR is some kind of black magic flacks work on the press -- you sprinkle a little witch’s potion, and TA-DA! You’re in The Wall Street...

"If at first you don’t succeed, try, try again," claims the old proverb, but W.C. Fields may have said it best when he added, "Then quit. There’...

There seems to be a misconception that by sharing one basic social message on multiple social media platforms, companies are doing their job and being active on social...

Don’t look now, but 450 penguins are mimicking your every move. It may sound like a horror movie, but it’s actually an installation in which motorized toys form a...

Brands can now track and collect data to answer all sorts of questions, but most of the time these questions are directed internally: “How many people are using are...

Being smart is a huge leg up in life, but it's not a golden ticket. Intelligent people, despite their natural gifts, can, and often do, end up stalled in their careers and...