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Expect Heavy Traffic

4/14/2014

Back in the day, all you had to do was stuff a few keywords onto a page and you were set with the search engines. Heck, you could put nothing but your keywords on a page and be golden. Today, Google has changed the way content and traffic play with one another – and let’s just say if your content isn’t playing by the rules, traffic won’t come hang out. If you aren’t getting traffic to your website, it’s probably a multitude of reasons. Although, there are some sites that just need a quick tweak to get the job done. Regardless, you should take a look at your site and see what you’re doing to drive away readers or worse, turn away Google.

Image courtesy of epSos.de via Flickr

By Julia McCoy as seen in Social Media Today

Twitter's New Look

4/14/2014

After months of testing, Twitter has announced a new design that makes the popular micro-blogging service look a lot more like Facebook. But don't let that fool you. Twitter's as dedicated to being a digital stream of consciousness as ever. The redesign just makes it easier for others to track your thoughts. If your old Twitter was Finnegan's Wake, the new Twitter design integrates CliffsNotes inside the text.

Image courtesy of shawncampbell via Flickr

By John Brownlee as seen in Fast Company

Advertise with Facebook

4/14/2014

Should you be advertising on Facebook? The social networking company thinks the answer is yes--and they want to make it as simple as possible.

So far, their efforts seem to be paying off: the company's earnings release noted that Facebook had surpassed 1 million active advertisers. This included 300,000 small businesses using promoted posts in the third quarter; the number increased by 66% just by the next quarter.

Image courtesy of melenita2012 via Flickr

By Em Maier as seen in Inc.com

Why Isn't Anyone Liking Our Facebook Posts??

4/14/2014

Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on your personal page when you post, it is much more difficult to know what your target audience will like on your business page. I know it can be down right frustrating when you can’t think of anything clever or engaging to post. It happens to me frequently. So I decided to create a list of content ideas broken down by social media platforms to inspire some engaging content ideas.

Image courtesy of PaperCat via Flickr

By Melissa Leiter as seen in Social Media Today

Connecting with Donors of all Ages

4/14/2014

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits.Due the rapid speed of technological advancement, from this point forward nonprofits will have to embrace multiple communications and fundraising tools if they want to reach donors and supporters of all ages.

Image courtesy of anyjazz65 via Flickr

By Nonprofit Tech for Good as seen in Nonprofit Tech for Good Blog

The Mystery of the Missing Audience

4/14/2014

It’s a mystery. How is it that the percentages of the U.S. population who had attended an opera performance declined from 3.2 percent in 2002 to 2.1 percent ten years later but the Lyric Opera of Chicago’s ticket sales were up by 15 percent? It’s probably not luck. During the same decade, subscriptions at the Chicago Opera Theater grew by 20 percent and Chicago welcomed two new opera companies. But first let’s review the basic rules that all successful performing arts organizations follow instinctively. They may be obvious, but they deserve emphasis.

Image courtesy of Alan Light via Flickr

By Woods Bowman as seen in NonProfit Quarterly

Urging Museums to Think like Ben & Jerry's

4/1/2014

Not traditionally known for nimbleness, museums are experimenting with big data, business incubators and some helpful, but potentially creepy surveillance strategies to get visitors in the door.

"Museums have a long view in their DNA," said Ford Bell, president of the American Alliance of Museums (AAM), but faced with limited funding and staffing "it is possible to get bogged down in the day-to-day."

Image courtesy of shankar s. via Flickr
 

By Harriet Baskas as seen in CNBC

What Does, “It’s Too Expensive” Mean?

4/1/2014

Sometimes it means, "there isn't enough money to pay for that." Certainly, among the undeserved poor, this happens all the time. And for things like health care and education, tragically, it happens too often.
But most of the time (in the commercialized, wealthier part of the world that many of us live in), the things that are within the realm of possibility could be paid for (even the edge cases could, if we found friends and neighbors and went deep into debt).
 

Image courtesy of David Singleton via Flickr

By Seth Godin as seen in Seth’s Blog

Reversing Opera’s Fortune

4/1/2014

The nation's third most populous city has not only preserved its devotion to opera, it has expanded it, despite hard times for the art form elsewhere. Opera experts credit creative programming, solid philanthropic help and a loyal, enthusiastic audience.

Image courtesy of Don McCullough via Flickr

By Mary Wisniewski as seen in Reuters

Sell Better with the Science Behind Habits

4/1/2014

We often think of our habits as quirky things we do over and over again without really thinking about them--twirling a lock of hair, checking a cell phone on the way out of the subway, leaving the toilet seat up or down. But when we are selling a product or service, those repetitive actions are exactly what we want people to indulge in.

Image courtesy of gomessda via Flickr

By Camille Sweeney and Josh Gosfield as seen in Fast Company

The Portland Arts Community Bands Together

4/1/2014

If you’re a fan of Shakespeare, you’re in for a treat.

Over the next two years, local arts, theater and academic groups are banding together to stage all of Shakespeare’s plays, sonnets and poems. It’s the first endeavor of its kind nationwide, say organizers of the Complete Works Project.
 

By Geneva Chin as seen in OPB

Twitter Turns 8

4/1/2014

Twitter is showing signs of its age. But no one seems to agree on what—if anything—should change about the service. About the only thing critics can agree on: As powerful as Twitter is, it’s still inaccessible to new users.

But let’s begin at the beginning.
 

By Christopher Mims as seen in Quartz

Top 10 Tips for Inclusive Engagement

3/18/2014

Broad—and deep—engagement with community members is a fundamental building block of a successfulHeart & Soul Community Planning project. We’ve worked hard to advance authentic engagement because it makes all the difference to building stronger communities; it is a means to an end in our work, and it is also an end in itself for the trust it builds, the ideas it sparks, and the new connections it creates.

Image courtesy of mikebaird via Flickr

By Betsy Rosenbluth as seen in NonProfit Quarterly

Source Your Crowd

3/18/2014

Last year, more than 3 million people pledged $480 million to Kickstarter projects, successfully funding 19,000 of them. Studying more than 45,000 projects, assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra were able to hone in on phrases that are correlated with successfully funded, as compared to nonfunded, projects.

Image courtesy if LibraryArchives via Flickr

By Alice Truong as seen in Fast Company

Using SnapChat: A Guide for Brands

3/18/2014

While Snapchat’s user base has been growing by the millions, unfortunately, only a tiny fraction of its active users are brands. This is because Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. Despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.

Image courtesy of GarrettHeath via Flickr

By Elizabeth Kent as seen in Social Media Today