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@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed...

Is your nonprofit or museum still operating under the assumption that most of the folks visiting zoos, aquariums, museums, and performing arts venues are doing so with...

New York Times best-selling author Seth Godin is a fan. So is novelist Bret Easton Ellis. Ben Folds embraced it to bankroll his new album. Amanda Palmer has used it to...

No doubt you’ve heard of a marketing funnel, a model whereby prospects enter the funnel’s top (awareness) and through smart marketing are sent further down the...

I have been reflecting on diversity and orchestras lately, prompted by some work we are doing at the League of American Orchestras and my recent participation in SphinxCon...

I have something to say on this subject because I am both a coder and drawer. I have been dealing with this battle between left- and right-brained people, as the kids say...

Naked Angels, the theater company that has developed plays including Broadway vet “Next Fall,” has partnered with Gotham’s New School for Drama to become...

If you think of marketing as the same thing it was twenty (or even ten) years ago, you're basically screwed. The reason is simple. What works today is the opposite of what...

Video games, as their name suggests, combine the ancient human practice of formal play with moving pictures, a younger form. But the unsatisfying name we are saddled with...

To appreciate how broken most contemporary models of advertising and promotion have become, listen to Jeff Bezos complain about how Amazon's core values are misunderstood...

As our attention shifts to mobile phones—and their smaller screens—ads are becoming vastly less effective. And companies built on ad revenues, like Google and...

For years, Gabrielle Watson kept her art to herself. She painted large, expressionistic oil portraits of friends and relatives in her Crown Heights apartment when she wasn...

Reading article after article, you have finally convinced yourself to join the new social media site on the rise, Pinterest. That was pretty much my story with my...

Quick: Name the product that you can sell and customize for Lady Gaga, the Irish Times, the Toronto Star, ESPN, the WWE, AmazingRibs.com, and Suicide Girls. Give up? Kelly...

Helvetica, the typeface so iconic that they even made a movie about it, is often accused of being a boring and obvious choice. But it doesn't have to be that way. Here we...