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As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most...

It's every advertiser's worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its...

The closer you are to your customers, the more relevant your product will be and the more likely you make it for people to choose you. It may seem obvious, but the gap...

High tech merged with high culture Tuesday at The Art Institute of Chicago when Google, Inc. announced an upgrade to its Google Art Project initiative, adding thousands of...

Spent a lot of time learning about and building out your company's existing Facebook page? Oh well: It's pretty much being upended by March 30, whether you like it or not...

It's starting to feel as if this photo frenzy isn't just a passing phase. Maybe there's some inescapable human affection for pretty pictures. We just can't help ourselves...

My sister-in-law maintains a list on her smartphone of companies she vows never to patronize again. She calls it her "shit list." It includes big national brands and small...

A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It's incorporating social networks like Facebook,...

Recently, my colleagues have gone wild for Pinterest. Pinterest is an online sharing tool that allows you to construct virtual bulletin boards to collect and display...

Jeff Rosenblum is drinking tea at Soho House, a private club in lower Manhattan, and explaining to me that most advertising doesn't work, and that the entire advertising...

"The glow of one warm thought is to me worth more than money." ~Thomas Jefferson

"Show me the money!" ~Tom Cruise

Two very different Toms...

Storytelling is everywhere in the world of communications — in every other webinar I see advertised, best-selling books, even our politics, where we hear about the...

The idea of content marketing is nearly as old as the ad industry itself. But in the last several years, with the unprecedented opportunities afforded by digital...

Craig Watson, the newly hired Director of the California Arts Council, and Bob Booker, Executive Director of the Arizona Commission on the Arts, encountered each other at...

I recently went online to pay a credit card bill with a well-known financial institution. Upon logging in, I was presented with a promotional advertisement for the company...