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The idea of content marketing is nearly as old as the ad industry itself. But in the last several years, with the unprecedented opportunities afforded by digital...

Craig Watson, the newly hired Director of the California Arts Council, and Bob Booker, Executive Director of the Arizona Commission on the Arts, encountered each other at...

I recently went online to pay a credit card bill with a well-known financial institution. Upon logging in, I was presented with a promotional advertisement for the company...

One day last fall Adam Lerner, director of the Museum of Contemporary Art/Denver, convened a staff meeting. The aim was to brainstorm for the next season of Mixed Taste,...

A fracas erupted on Tuesday over the number of Facebook's actual daily average users. But it's one that shed light on how Facebook is a publishing platform like none that...

Many companies have mobile apps at the top of their to-do lists, but while churning out a quick app is fairly straightforward, developing a strategic application or...

As an arts marketing and technology guy, I get asked about tech a lot. I help people choose online ticketing systems, new website content management systems, e-mail...

When I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users…...

There's been a deafening hype around Pinterest since it exploded on to the social media scene in the last month. Like the noisy new kid on the block, it's impossible to...

The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom...

A Pew Internet and American Life Project Survey throws light upon the difference between the perception of how a social network works and how it really works and may help...

How many friends does an artist need? Facebook sets a limit of 5,000, but that hasn’t stopped many artists from tweeting, blogging, posting to well past that number...

How is technology changing the way we experience a museum? And what technologies are likely to create engaging experiences for a museum's audience? I've been thinking...

Oh, swami — gaze into your crystal ball and tell us: Whither Broadway?

Shall London simply teleport its productions, stages and all? Can we expect wrapper-...

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.

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