QR Codes Used for Marketing & Instant Info
Using QR codes: After downloading one of many available QR code smartphone apps, here are some simple steps on how to use it. A wealth of information can be found through the little black-and-white boxes that make up a QR code. The only tool needed to access the information is a smartphone with a QR reader application.
Quick response codes are primarily used as media and marketing tools in the St. Cloud area, but the worldwide trend has been found everywhere, from menus to grave markers.
New Realities Demand More Artful Solutions
On Friday, if you had friended the Delaware Art Museum on Facebook, you'd have seen a post inviting you to pick the winner of a pirate duel: the storm-braving "Flying Dutchman" or the dandy in "The Buccaneer was a Picturesque Fellow."
That post served more than one purpose for the museum. It invited some kind of response, and hence engagement, with the organization. It highlighted the work of Howard Pyle, whose death 100 years ago led to the founding of the museum, and whose work will be celebrated with a huge exhibit opening in October.
And it may have allowed the museum to reach out to younger or different audiences. A win-win, as they say in the business and nonprofit world.
Philanthropists Start Requiring Management Courses to Keep Nonprofits Productive
Pierre M. Omidyar and Peter B. Lewis are in many ways opposites. Mr. Omidyar, the founder of eBay, is shy, soft-spoken, and formal, while Mr. Lewis, who made Progressive Insurance into the powerhouse it is today, bluntly speaks his mind and revels in stopping people midsentence by taking off his prosthetic leg during meetings.
Pierre Omidyar, the founder of eBay, is also a philanthropist. But as philanthropists, both are handing out human resources advice along with the money they give to nonprofit groups, a strategy that underscores concerns by donors and even some organizations’ leaders about the management of nonprofits.
“Pretty early on, I realized that when I asked these organizations about management, the response I usually got was, ‘That’s business and we’re not a business,’ ” Mr. Lewis said. “I told them baseball teams have managers, too, but that seemed to have little impact on their opinion.”
The ROI of Social Media
What’s the return on investment for your social media? It certainly depends upon what you are trying to accomplish with your social media campaign. Are you trying to build community, develop brand recognition or loyalty, drive sales or encourage sharing of your content or ideas? Every approach will require a different strategy…and a different way to gauge response.
Causecast: How Brands, Employees, And Nonprofits Partner For Change
In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies with pride?
The audience is dead – let’s talk participants instead
The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding of the people who walk through our doors.
10-point checklist to do PR better with social media
In a time of social media evolution and revolution, public relations professionals have an opportunity to reinvent themselves and deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Here's how.
How Introverts Can Be Better Networkers
A common assumption that isn't necessarily true is that an extroverted "people person" is the best type of networker. While an extroverted person might be better at meeting new people, someone who's more introverted can be better at the second part of business networking--communicating his or her ideas and forming meaningful relationships.
How do you thank your donors?
First there’s the official letter from the office. On letterhead. Specifying the donor name(s) and indicating the gift amount. Including the requisite IRS language. Typically signed by the CEO or the board chair.
Artists Discover the Art of Crunching Numbers
Most artists want nothing to do with numbers, and they certainly don't want their work quantified in a spreadsheet. But several data pioneers are working to convince the city's art community that number-crunching isn't only a crucial tool-—it's got sex appeal.
HOW TO: Optimize Marketing Copy For Mobile
Users on the web are notoriously distracted and hop around from page to page. Mobile users are distracted even further. Their devices are buzzing with push notifications from their apps; text messages and e-mails are constantly popping up on the screen. They might be standing in line at a grocery store, waiting for a movie to start, in a taxi, in an elevator or walking down the street.
Three Ways to Prepare Your Business for Social Search
Why so much emphasis on social content? For one, there’s so much of it. Google can’t ignore the fact that social content is being created at a breathtaking pace. And because search is all about content, they have to go where the action is.
Salem, steeped in witch tourism, rebrands beyond
SALEM, the very name conjures witches. Witches hanged in the notorious trials of 1692. This city of 41,000 souls is so closely identified with its witch history that flying witch logos adorn police cars and firemen's uniforms — and Salem High School's mascot is, shockingly, a witch.
Sotheby's Launches New Marketing Strategy
Ridgewood, Sotheby's International Realty Affiliates LLC, recently launched an integrated marketing strategy built around its newly redesigned website, www.sothebysrealty.com. The site, said a company spokesperson, gives affiliates the ability to create their own broker, agent, and specialty websites that share the corporate site's innovative features, functionality, look, and feel.
Five Personal Branding Mistakes to Avoid
Creating your personal brand is one of the most fun and exciting projects you will take on. But, like your corporate branding plan, your personal plan needs to be thought out and executed with strategy. I see too many people casually jump into a Twitter account or create a Facebook page without realizing those are the first steps of personal brand building.