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You know that feeling when you see something really cool in action? You see it unfold right before you. Last fall, I had the incredible opportunity of attending in NYC and...

As my company has been managing pay-per-click advertising since the dawn of the medium, I've been thrilled to turn its attention to the Facebook advertising platform's...

Almost 100 years have passed since the first regularly scheduled international flight. It’s been 85 years since the first international telephone call, and more than...

The default to emotion is part of the human condition.

To better appreciate the role of emotion and what it allows an audience to do, we need to take a brief detour...

Here's one of my current favorite hobbies: I sit down with potential clients, toss out a reference to Google+ and wait for the inevitable reply--that "it’s...

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8 percent of marketers reported that dedicated landing pages were...

Once, art museums were like fortresses. They were built of stone atop forbidding mountains of stairs. Today, museums might be nestled under glass pyramids, or sheathed in...

We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? I recently had the opportunity to speak to three...

Fashion Star, a heavily promoted primetime launch, pairs fashion designers with celebrity mentors in a competition to lure the attention--and the purchase orders--of...

When you walk to your seat in a movie theater for one of the "Live in HD" broadcasts of the Metropolitan Opera, your experience begins with the sound: the...

Creativity is an under-celebrated superpower. You hear a lot in nonprofit circles about the importance of telling stories, of measuring our impact, collecting data on...

Laura Fredricks, a fundraising consultant, say she has noticed a disturbing trend. Too often fundraisers use the same formula to seek a gift, whether they are asking for $...

As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most...

It's every advertiser's worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its...

The closer you are to your customers, the more relevant your product will be and the more likely you make it for people to choose you. It may seem obvious, but the gap...