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As an e-commerce company with more than 4 million subscribers to our daily fashion-sale alerts, we keep a close eye on what makes e-mails most effective.

We've sent...

Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to...

Effective communication never consists of words alone. There must be a purpose behind those words that calls an audience to action. The result of this action is, ideally,...

This is a tricky subject, and a difficult one for many nonprofits to address: How can you get your board to raise more money on your behalf? I’m not talking about...

These days, more Kickstarter campaigns are achieving success than we can keep track of. The iPhone-friendly Pebble watch earned $7.6 million more than its $100,000 goal....

You know that feeling when you see something really cool in action? You see it unfold right before you. Last fall, I had the incredible opportunity of attending in NYC and...

As my company has been managing pay-per-click advertising since the dawn of the medium, I've been thrilled to turn its attention to the Facebook advertising platform's...

Almost 100 years have passed since the first regularly scheduled international flight. It’s been 85 years since the first international telephone call, and more than...

The default to emotion is part of the human condition.

To better appreciate the role of emotion and what it allows an audience to do, we need to take a brief detour...

Here's one of my current favorite hobbies: I sit down with potential clients, toss out a reference to Google+ and wait for the inevitable reply--that "it’s...

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8 percent of marketers reported that dedicated landing pages were...

Once, art museums were like fortresses. They were built of stone atop forbidding mountains of stairs. Today, museums might be nestled under glass pyramids, or sheathed in...

We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? I recently had the opportunity to speak to three...

Fashion Star, a heavily promoted primetime launch, pairs fashion designers with celebrity mentors in a competition to lure the attention--and the purchase orders--of...

When you walk to your seat in a movie theater for one of the "Live in HD" broadcasts of the Metropolitan Opera, your experience begins with the sound: the...