The Math and Science of Social and Mobile Media:
There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.
Image Courtesy of wintercool612
13 Social Sharing Sites to Boost SEO & Rankings
Google finally caught on. Simply buying thousands of social bookmarks and twitter followers isn’t working to help increase site ranking like before. However, spreading your site across a variety of social mediums can help your site authority as well as gain natural traffic. Since social media has become a vital part of today’s information sharing, creating pages across multiple platforms can boost outreach to all corners of the web.
Image Courtesy of David Locke1 via Flickr
Your Brand is the Exhaust Fume of the Engine of Your Life
"How do you manage your brand?" I get asked that question really often, especially at public-venue speaking events. Typically, I sigh. It is not that the question is silly, or the questioner shallow, but because this question itself represents so much of what is stopping all of us from doing work that matters.
Image Courtesy of Baekken via Flickr
US Supreme Court Strikes Down Anti-Gay Marriage Law
In a landmark 5-4 ruling, the US Supreme Court has ruled that DOMA (Defense of Marriage Act) is unconstitutional. “The federal statute is invalid, for no legitimate purpose overcomes the purpose and effect to disparage and injure those whom the State, by its marriage laws, sought to protect in personhood and dignity,” Justice Anthony Kennedy wrote. In celebration of this landmark ruling, we’ve collected some art works that explore the realities and anxieties around gay marriage.
image courtesy of Photos by Mavis
Smart Public Art
Arts organizations and community stakeholders create and commission public art with many good intentions with respect to its audiences. Historians and practitioners alike seem to agree that much could be gained from understanding what people are noticing, thinking about, and doing with public art. In the words of public art historian Harriet Senie, “since part of the raison d’être of public art is an expanded audience, it is essential that responsible criticism consider reception.”
image courtesy of Sashafatcat
The 2013 Nonprofit Engagement Data Management Study
When it comes to tracking and using “engagement” data -- the actions, interactions, and conversations that relate to an organization’s work but don’t necessarily represent the transactional data that has been used for measuring an organization’s health-- today’s nonprofits are either tracking a lot, or hardly anything at all. And few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.
image courtesy of IntelFreePress
Meet the Met’s First-Ever Chief Digital Officer
What do you think of when you think of museums? Probably something like this: cool, dark hallways. Marble expanses. Antiquities and artifacts lovingly seated on velvet and firmly enveloped in noseprint-dotted glass. Asking this question led Thomas Campbell, the museum’s CEO, to establish for the first time a new leadership position at the Met: Chief Digital Officer, in charge of shaping the museum’s social, mobile and online future. And answering that question is what led Sree Sreenivasan, longtime Columbia School of Journalism fixture and Chief Digital Officer at the university, to decide to accept the job.
image courtesy of Rob Young
Instagram Video and the Death of Fantasy
Last week, when Mark Zuckerberg, the chief executive of Facebook, and Kevin Systrom, the chief executive of Instagram, introduced the new video-sharing feature, they described it as a way to capture the moments and experiences that you wanted to remember and share them with your friends. But while that shaky video that I took on the roof was definitely steeped in reality and definitely true to the moment, it wasn’t the version of the night that I wanted to remember or share with my Instagram friends.
image courtesy of Robert Scoble
What Singing In A Choir Teaches Us About Teamwork
Feeling a bit off key? Stacy Horn, author of Imperfect Harmony: Finding Happiness Singing with Others, shares how her choir revitalized itself and learned to sing like it always wanted to.
image courtesy of Stefan Karpiniec
How to Create a Disney-Like Addiction to Your Company
I have always said I would never be that person with a Disney stuffed animal sticking out of my bag on a flight home from Orlando. Never. No way. I am much too cool for that. After a recent speaking engagement at Disney and four days in the Florida parks with the Disney staff and their fans, I now understand the Disney obsession so many people around the world have. That addiction is fueled by Disney’s customer service and their employee “cast member” attitude.
image courtesy of Tallapragada
Artists Reinventing the Museum
Museums are transforming for the 21st century, and artists are critical partners and catalysts for that transformation. This was a resounding message of yesterday’s Google Art Talk occasioned by artist Sam Durant’s project “What #isamuseum?” for this year’s Getty Artists Program. In a conversation moderated by Toby Tannenbaum, the Getty Museum’s head of education, Sam and colleagues spoke about reinventing the museum from the “white cube” of 20th-century art to an ever more engaged and challenging space in which all participants, inside and outside the institution, play an active role.
image courtesy of digital cat
Framing the Story
Stories ignite our imagination, let us leap over cultural walls, and cross the barriers of time. Stories affirm who we are, and allow us to experience the similarities between ourselves and others, real or imagined. Stories help us make meaning of our lives. In this hour, TED speakers explore the art of storytelling — and how good stories have the power to transform our perceptions of the world.
image courtesy of Sharon Drummond
The Museum That Turned Its Lobby Into a Flea Market
These days, a museum can be a massive temple, tiny storefront, or computer hard drive. It is always, however, a repository for things selected by a curator. The recent Museum as Plinth: Take One / Leave One in the lobby of New York's Museum of Arts & Design (MAD), offered an interactive spin on curatorial convention, or what the organizers called an "experiment in self-serve curation"—and would have been familiar to anyone who has ever participated in a swap meet.
image courtesy of Re Be
Facebook Adds Hashtags
If imitation is the sincerest form of flattery, the Internet Relay Chat protocol, IRC, must really be blushing today. Facebook FB -1.43% announced this week in an attempt to make searching easier and more intuitive, and, one can only suppose, to inject the social network into a more spontaneous, real-time conversation mode, it is launching hashtags.
image courtesy of FindYourSearch
Crowdfunding Finds a Creative Outlet
Stephen Glassman’s idea for an art installation was an ambitious one: Transform a billboard above one of the busiest freeways in Los Angeles into a living bamboo forest, surrounded by a cloud of mist and augmented with air-quality monitors and Wi-Fi.
image courtesy of Patphelan1