Marketing for Individual Artists: Marketing Strategies to Advance Your Career and Designing and Building Your Online Presence
Presented by: McLean Emenegger

In this workshop you will learn how you can take your marketing practices and online presence to the next level. Topics will include planning for effective career advancement, audience articulation and development and marketing essentials, expanding into your website and digital portfolio, social media, e-communications and e-commerce to ensure that your audiences are communicating with you on the right channels and you’re keeping on top of emerging trends.

Thursday, March 3, 2016
Laguna Beach Community & Susi-Q Senior Center
Laguna Beach, CA


Registration link will be avilable soon!

Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification
Presented by: Anneliese M. DeDiemar

As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal . With continual increased direct and indirect competition, how does an arts organization best set itself apart from the crowd? How can we effectively attain new audiences and retain our audiences to build mutually-beneficial, sustainable relationships?

Wednesday, March 30, 2016
Franklin Park Arts Center
Loundoun, Virginia

Register Today!

Data-Driven Marketing: Taking Santa Fe Audience Relationships to the Next Level
Presented by: Ron Evans
More than ever before, the time we spend marketing our activities must be both effective, and efficient. In this packed, day-long strategy session, international marketing consultant Ron Evans will explore how marketing and technology create powerful leverage for cultural organizations to change patron behavior. You'll expand your understanding of successful marketing tactics, connect and collaborate with your colleagues, and take home an actionable plan for implementation at your organization.

Monday, April 4, 2016
Santa Fe, New Mexico

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NOVEMBER 11-14, 2016


Creating Diverse Audiences for Dynamic Community Engagement
Presented by: Donna Walker- Kuhne

This  workshop  provided attendees the tools for achieving dynamic community engagement by analyzing successful case studies and examining current trends with an eye toward the future. Demonstrated that authentic community engagement requires essential marketing strategies and tools coupled with a solid understanding of diverse audience segments. Explored strategies for engaging diverse communities, including discussions around target demographics, immigration, and more.

Thursday, January 21, 2016
The Studio Loft at The Ellie Caulkins Opera House
Denver, Colorado